Part II: 4 Vs that Can Make (or Break) Your Brand.

Updated: Oct 22, 2019

Sooooo last week we talked all about the 4 Vs that can make (or break) your brand.

Quick reminder they were:





Last week, we covered V #1 = values.

You learned that values are uncompromising truths and guiding principles that articulate what you stand for, and the primary driving force behind your brand, business, behaviors, and decisions.

You also learned that when consumers share your same values, it makes buying from you a much easier decision.

Assuming you took 10 minutes to mark down your we are carrying on with V #2 —voice!

Your brand voice is how​ you​ convey​ ​your brand personality to ​your​ external audience; and that personality is unique to who you are​,​ and what you​r business​ represent​s​.​ It also helps you to stand out in this oversaturated business world. ​

​Now...let me keep it real.

T​​oo often are we looking to take on the voice of a brand that isn't true to who we are...​which in essence causes folks to be confused​, thus making it much harder for us to make the sale.

​And that's a total no no.

​So how do you unlock your brand voice? Well...​answer me this:


​For me, it's inspired, encouraged, fueled, ​ready to move!

Therefore, my brand voice has to support that by being uplifting, positive, energetic and vibrant, get it?

Overall your brand voice = your influence. 

So what influence do you want to make on your people? And then tag descriptive words to that influence that will better guide your audience to get there (ex. an uplifting voice will guide folks to feel encouraged). 

So! Take 10 minutes to think about it.

See you next week? Same place? V #3?

Best & Humble Success,



I cover this and more in much greater depth in my new program Unstuck. Enrollment is officially open and you can register here.

Not sure if Unstuck is for you? That's ok...I recently created a quiz for you to learn how we can best work together! Click here and take the quiz!

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