We made it! The last "V" of the 4 V combo.
Over the last few weeks we've been talking about the 4 Vs that (if in place) can elevate your business and brand tremendously. They are your:
Values Voice Vision Visuals
If you need to catch up on what we've already covered, head over to the blog now.
This week—we are talking all about the visuals of your business and brand. And per usual, let me share the "buttoned up" definition:
A visual identity is the visual aspect of branding that businesses create in order to evoke certain feelings and experiences with their brand; the logo, fonts, colors, photos, website, etc.
Now, let me be honest.
Too often are entrepreneurs skipping over the foundational makeup of their businesses, and going straight to the visuals.
Yes, getting your logo design is cool.
Yes, seeing your poppin' photo shoot makes it real.
And yes, having a website gives you an online home.
Hear me VERY clearly:
if you are not confident about the what, why, how, and who of your business...
if you have no clue what makes your brand unique...
if there is no revenue generation and marketing strategy in place...
and if your values, voice and vision are unknown...
YOU CANNOT BUILD A VISUAL BRAND THAT CONVERTS YOUR PEOPLE.
Because frankly, your visuals have nothing to do with you—and everything to do with your ideal client and the overall vision for your business.
So again, if you have no clue what you stand for, how you serve and most importantly WHO you serve, road-mapping your visual makeup "the right way" is next to impossible.
Your visuals are designed to attract the right people, at the right time at the right price point, period.
"So, Britney...where do I start?"
Assuming you have your business plan already in place (check out Unstuck if you don't), and you know the direction you're wanting to go...here are a few steps to get started:
Research (and save) to hire a professional brand designer (or team).
Share your business plan, and ensure your ideal client is at the forefront at all times.
Use tools like Pinterest to brainstorm (and pin) the overall style of your brand.
Research color & font theory and make selections based on the feelings you're wanting to evoke; rely on your designer here.
Make sure your logo has up to 3 variations of the design; one is not enough.
Use your brand voice to lock the personality (and vibe) you want to capture in your photos (and videos); your professional photographer should ask you some key questions to make sure the vibe is right.
Tie everything together into your new online home/website; colors, fonts, logos, photos, videos, etc.
Funnel all visual aspects into everything you create (i.e. social posts, marketing materials, etc.)
Final note: It's important that you understand the importance of brand alignment here too.
Brand alignment means that wherever a potential client finds you, everything is visually synced and looks and feels as though it comes from the same place. So if I move from your Instagram feed to your website to your digital service guide—everything should look and feel the same, make sense?
Well there you have it! The 4 Vs that can make (or break) your brand!
Best & Humble Success,
In my signature program Beast the Brand I teach how to build a visual brand & experience the right way! One that increases credibility, and converts dream clients into loyal customers. Get on the waitlist now.